NTUiTiV

Key Account Management Masterclass

5 day course
Maximum 12 delegates
4 upcoming dates
US$4,450

Led by International Expert in Marketing

  • key account
  • rome 1 c
  • rome 1 b
  • Rome, Italy

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View or download the course brochure

“The NTUiTiV Difference” – This is Why This Course is Right for You

  • Special Discounted Price of US$4,450 – the usual price is US$5,450
  • Satisfaction Guaranteed – or we will give you your money back!
  • 15% Early-bird Discount – for the first 3 people to register for any course
  • 20% Group Discount – if you come with one or more colleagues
  • No More Than 12 Delegates on the course – guaranteed

See our homepage for more detailed information about these NTUiTiV Differences.

Master the skills to lead, grow, and secure strategic customer relationships.

This 5-day intensive training course delivers the essential strategies and tools needed to manage and expand key customer relationships in complex, high-stakes environments. With a sharp focus on real-world execution, leadership, and cross-functional collaboration, participants will learn to define and implement a sustainable Key Account Management (KAM) strategy that aligns internal capabilities with the evolving needs of strategic clients.

The course guides professionals through identifying and selecting true key accounts, building persuasive customer value propositions, understanding the internal dynamics of client organizations, and executing account plans that foster loyalty and growth. Delegates will engage in hands-on exercises, simulation tasks, and structured assessments to reinforce learning and drive practical application.

Why this course is important

In today’s competitive and volatile markets, key accounts are more than just large customers—they are critical business partners. Yet many organisations lack a consistent and objective approach to selecting and managing these relationships. This course bridges that gap, equipping delegates with a clear framework for account classification, influence-building, and long-term account growth. Mastering KAM not only drives commercial results but also builds enduring trust and collaboration between client and supplier.

With increasing internal and external complexity—ranging from diverse stakeholder expectations to technological disruption—this course helps leaders align teams and resources behind a strategic vision for account development.

Who should attend

This programme is designed for professionals involved in managing, developing, or supporting key customer accounts, including:

  • Account Managers and Key Account Executives
  • Sales and Business Development Leaders
  • Commercial Directors and Client Partners
  • Cross-Functional Leaders supporting strategic clients
  • Marketing, Product, and Customer Success professionals involved in account growth

What you will learn

By the end of this course, participants will be able to:

  • Define and communicate a clear Key Account Management (KAM) strategy
  • Objectively classify and select true key accounts using proprietary frameworks
  • Understand the internal decision-making structures and drivers within client organisations
  • Develop tailored, compelling customer value propositions
  • Lead and structure high-performing KAM teams with the right capabilities and mindset
  • Build trust and execute a long-term, scalable KAM strategy using digital tools and planning resources

What participants say

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  • Exceptional content and delivery. I appreciated how the course brought together strategy, team leadership, and tactical planning in a cohesive framework. The speaker was brilliant—engaging, thought-provoking, and incredibly experienced.
    Kolbe, Commercial Director — Industrial Engineering
  • This course taught me not just how to manage key accounts, but how to think strategically about the entire customer lifecycle. The session on value proposition development was a highlight. I’ll be using this to reshape our enterprise client approach.
    Yvonne, Client Services Director — Financial Services
  • An outstanding programme led by a true expert. The insights on account classification and persuasive communication were game-changing. I particularly valued the practical tools we can apply immediately. The speaker’s depth of knowledge and energy made every session inspiring.
    Jan, Senior Sales Manager — Telecommunications

Your course leader

International Expert in Marketing

Following a highly successful career in the Pharmaceutical Industry this speaker has spent over 30 years consulting and training for clients of all sizes from ‘Blue Chip’ Fortune 500 companies down to start-ups. The speaker holds a BSc and an MBA from UK Universities, and he is a Fellow of the Chartered Institute of Marketing (FCIM).

He has been nominated as one of the World’s Top Thinkers, Writers and Influencers in Key and Strategic Account Management.

He is also the author of several books on the subjects of AI in Marketing, Key Account Management and Customer Experience Management.

View more courses from this speaker

Choose your date

There is a cap of 12 seatsUS$4,450 / delegate

Qualitas Accreditas

All NTUiTiV courses are both Accredited and Quality Assured by one of the leading CPD Accreditation providers: Qualitas Accreditas.

Rome, Italy

Radisson Blu GHR hotel, Rome, Via Domenico Chelini, Rome, Metropolitan City of Rome Capital, Italy

or equivalent hotel nearby

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